Focus on what matters.

Evidence-based public affairs.

Hudson Pacific captures, analyzes and helps clients navigate the public attitudes and perceptions that impact their work.

We provide strategy and communications counsel to companies, foundations and political organizations.

Our solutions.

 
OPINION RESEARCH
 
  • As campaign strategists, we spend time learning about our clients’ organizations and their goals. That guides us to the research questions that will be most useful.

    We don’t design research that tells clients what they want to hear. Our research provides an objective situation analysis and informs a way forward.

    We design our research to weigh tradeoffs and offer context. That way you aren’t left asking, “what does this really mean?” or “what do I do with this now?”

  • People’s opinions change, but their values rarely do. That’s why there is no substitute for hearing what matters to people, in their own words. Our research uncovers the values that shape attitudes and opinions.

    You can reach people if your messages appeal to their values. We use these insights in pursuit of our clients’ goals.

  • We have the expertise and experience to turn research into strategy.

    Our goal is to distill data to insights and deliver thoughtful and useful analysis, not a data book to take up space on your shelf.

  • Different challenges call for different data tools and methods. Our approach: figure out what you need to accomplish, who you need to deal with and what questions you need to address. The answers flow from there, and you’ll find the research and data tools which suit your needs.

    And in cases where collecting data won’t help solve your challenge, we’ll never hesitate to say so.

  • Benchmark research is just that, a guidepost on the landscape. Invariably, all organizations and campaigns drift. Good research serves as a common point of reference to re-orient your effort.

 
 
 
CAMPAIGN STRATEGY
 
  • One of the hardest things to do in politics is get off to a strong start, whether you’re running for office or launching a new advocacy effort. Time and again, we’ve seen candidates and causes launch without a clear message or hesitate while a field coalesces without them.

    Blueprint is our answer to the challenge of how to launch and when. It’s a custom-built campaign plan which we design, build and deliver to guide your efforts from start to finish.

    Blueprint addresses the central questions every candidate or cause must answer: what’s our goal and how do we get there?

  • Many of our clients struggle with decisions about which issues to emphasize when it comes to communicating with key audiences. Where are the biggest opportunities? Where are the unforeseen risks?

    With these questions in mind, we created an issues management tool called Lighthouse. Lighthouse compares an organization’s strengths and weaknesses with the issues their key audiences care about (and don't care about). It's a framework that helps our clients parse competing priorities and determine which issues are mission-critical and which should be avoided.

  • Many public affairs campaigns are short-term by design. They focus on narrow outcomes, like passing a bill during a legislative session or preventing a regulatory change before it damages a business model.

    In some cases, this approach meets the challenge at hand. But when the goal is to have a lasting impact on how society deals with a complex challenge – like climate change or education – a different approach is called for.

    This different approach is long game advocacy. Long game advocacy means engaging the public at a values level, shaping public opinion as you build a constituency for your agenda.

 
Sextant
 
COMMUNICATIONS
 
  • We work with our clients to tell compelling stories based on a simple narrative arc: there’s a threat or opportunity, a victim, an enemy, resolution and hero.

    As political strategist Mark McKinnon says, “people don’t watch a movie or read a book unless there’s a story. It’s the same thing with campaigns. Successful campaigns tell a story.”

    Research can identify the cognitive shortcuts people make so you can streamline messaging to focus on the points they need to hear. The result is a story that’s compelling and easy-to-grasp, breaking through today’s cluttered news and information landscape.

  • We develop message frameworks that guide our client’s strategies and provide hands-on support that brings those frameworks to life with speechwriting, opinion articles, executive reports and media preparation.

  • Before you go public with a message, you should socialize it inside your organization. Doing so promotes internal cohesion and leads to clearer and more concise external communications.

    It’s sometimes a difficult standard to meet, but if a message is not top-of-mind internally, you’re not ready to take it on the road.

 
 

Latest news & views.

 

If our clients win, so do we.

We founded Hudson Pacific because we love doing the work. We take pride in digging in, understanding your goals and working hand-in-hand with you to achieve them.

We have decades of experience helping companies and organizations make the most of opportunities, prepare for unexpected challenges and manage crises. The sum of that experience is perspective. Perspective we use to understand your core challenges and discover solutions.

Our opinion research and behavioral analytics work is always solutions-oriented. We provide not just research findings but the insights, strategic plans and tactical support you need to achieve your public affairs goals.

DAVID V. IANNELLI | AMBER N. OTT | ANDREW SULLIVAN

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